What Boston Real Estate Agents Need to Consider

What Boston Real Estate Agents Need to Consider

Navigating the dynamic and competitive Boston real estate market requires skill, determination and the support of a brokerage firm with a long-standing, impeccable track record. For brokers who want to be successful, it is crucial to turn to a dynamic office that can demonstrate its success and trustworthiness to both investors and high net worth individuals. This can be proven by the property owners’ extensive key collection – tangible proof of their reliability and performance. To take advantage of the many opportunities in the Greater Boston area, it’s time to critically examine your current brokerage and determine whether it truly serves your best interests.

Here are the key aspects to consider.


If you want to be successful as a real estate agent in Boston, securing access to an extensive listing inventory is paramount. The question to ask is, “Which agent can provide instant, unfettered access to the most listings?” Time is of the essence, and building trust with property owners is a resource-intensive endeavor that often requires years of networking and relationship building. While general offers are plentiful, your brokerage’s network and technological capabilities play a crucial role in accessing premium offers. A brokerage business with over two decades of established property-owner relationships ensures a competitive advantage and higher earning potential. Mastery of the real estate industry, similar to the 10,000 hour rule, is significantly improved when your platform has over 30,000 hours of real estate experience and technical knowledge. Additionally, a brokerage firm with a robust inventory positions you as the first choice for potential clients and ensures your success in the long term.

Boston skyline


There’s a long-standing saying among Greater Boston area real estate agents who specialize in high-volume apartment rentals: “If you co-rent, you’ll go broke.” Apartment rentals can be incredibly lucrative if you work with one Platform that spends a lot of time and resources to get the best deals for you. You may want to work in an office that gets quotes from landlords directly so you don’t have to hand over half of your money to another office. When your broker tells you to break or you’ll go broke – it’s time to run. When you’re asked to view “common listings” that everyone else has, it’s time to flee.

What if you worked in an office that received both the most leads and the most listings every day and had data to back it up? Does your agent provide the technology platform that delivers landlord listings to most locations online at the click of a button? When you have access to the largest selection of housing listings, you don’t have to cash in and give away half of your hard-earned commission. Be wary of brokers who offer you a high commission split but then tell you to market all day. Think about it – you’re losing 50% from the jump and are most likely displaying objects that have a high client ghosting rate. If you’re seeing ghost images during your showings, it could be a sign that it’s time for another office.

Woman evaluates leads

Evaluation of leads

Leads are the lifeline of real estate success. Leads are essential to real estate success and their volume and quality are directly proportional to your brokerage firm’s inventory. During your interview, inquire about the brokerage firm’s ability to consistently attract new landlords and listings. A lack of new opportunities could be a warning sign.

You may also want to ask: Are you competing with your real estate agent for leads? Or does your broker give you leads? How many leads does your broker distribute over the course of a day? Does your agent give you sales contacts for apartment buildings? What exactly does your broker do for YOU?

Office training

Training and development

In the world-class city of Boston, real estate trends are as dynamic as the cityscape. Does your brokerage firm keep you up to date with timely, comprehensive training programs based on real-time data collected over the years? Evaluate whether your broker offers timely, relevant and effective training programs.

Your growth depends on continuous learning. Make sure your broker is facilitating this process, not hindering it. The broker’s personal and telephone availability is particularly important for complex transactions.


Data insight

Access to real-time local market insights, negotiation strategies and technological tools can significantly improve your interactions with customers and demonstrate your expertise. If your agent has good, reliable, data-driven training, you’ll be set up for success from day one – even if you’re new to the world of Boston real estate. If your broker cannot provide you with a digital dashboard with high-quality, real-time data information, you owe it to yourself to investigate other platforms. Not all local real estate platforms are the same.

Boston real estate agent confident

build up trust

A supportive environment is crucial for building trust. Surrounding yourself with dedicated, passionate real estate professionals creates a thriving work culture. A brokerage firm committed to your success will ensure every interaction with clients is confident and compelling, transforming you from a real estate agent to a trusted advisor.

There is an undeniable synergy between a supportive environment and the trust of an agent. When you are surrounded by people who are fully invested in and passionate about real estate, the sky is the limit. There is often nothing more toxic than having a group of semi-dedicated agents with side hustles who generally act indifferent because their office simply cannot commit enough resources to win. When you are supported by a brokerage firm that is committed to your success, every phone call, every client conversation and every negotiation will be infused with conviction and confidence in yourself. Access to an extensive inventory, especially exclusive offers, increases an agent’s confidence. This means you get a leg up on your competition. In a market as dynamic and competitive as Boston’s, this confidence is your invisible ally.

Is it time for a change?

In Boston, innovation and opportunity are as iconic as the cobblestone streets—and a stagnant career is a glaring warning sign. If your career development is stalling, there is no upward trajectory or diversified skills, it could be an indication that a brokerage firm is unable to nurture your potential. Every agent should evolve, expand and level up. You may also want to consider whether your leadership skills are not being utilized to their full potential. What if you were involved in a team-based approach to success that got everyone earning higher commissions overall?

Choosing the right brokerage firm is a crucial step in unlocking the enormous real estate opportunities in Boston. It’s about being equipped, empowered and supported to turn every customer interaction into a springboard for professional success. Make sure your brokerage meets your goals and provides the necessary tools for success.

Your earnings are tangible evidence of your efforts and skills, coupled with the support of great teamwork, training, trust and technology. When there is a dissonance where effort is not matching financial results, it is time to identify the root cause. A supportive brokerage firm ensures that its agents are not only busy but also lucratively engaged, thus converting efforts into tangible financial gains. The right broker will give you a clear overview of what steps you need to take to close more deals.


Make the move

Transitioning to a new brokerage firm is not only a step toward a new work environment, but also a step toward expanded opportunities, improved support, and potentially doubling or tripling your commissions. Start researching to find brokerage firms that match your professional ambitions and have plenty of success in today’s demanding real estate market. Consider factors like lead generation, inventory access, key access, real-time training modules, and broker involvement for your success. Look for a brokerage firm where your skills will be expanded and every opportunity will be optimized for success.

Boston Pads provides unparalleled influence and influence on the insightful real estate market conditions that matter to you. Boston Pads has received the most media mentions of any Massachusetts real estate platform including, but not limited to: CBS Boston, NBC Boston, WBCV-ABC, Boston 25 News, Chronicle, Forbes, The Motley Fool, Boston Globe, The Boston Herald, Inman, Bisnow, the Boston Business Journal and countless others. People trust a proven and trusted local leader in the real estate market.

If you are in the real estate industry, we encourage you to contact us immediately! We offer a private and confidential conversation, giving us the opportunity to discuss the many ways we can help you increase your income to levels you may not have thought possible.