appoints new head of business development By

146 appoints new head of business development By

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LONDON –, Inc., a subsidiary of, Inc. (NASDAQ:LTRY, LTRYW), has announced the appointment of Marc Bircham as its new Director and Head of Business Development.

Bircham, known for his successful career in professional football and sports media, joins the company amid its active exploration of opportunities in football, including potential club acquisitions and partnerships.

The company is currently engaged in discussions with leading football franchises and players around the world. Bircham is expected to play a significant role in advising and overseeing the operations of Studios, which is slated to begin in the second quarter of 2024.

Matthew McGahan, Chairman and CEO of both and, expressed enthusiasm over Bircham’s appointment, saying, “I am thrilled to have Marc onboard as a fellow director on the Board. His astonishing success on and off the pitch, both in the UK and US, has been remarkable. Marc has been advising us on exciting football projects in the UK and US. I am now looking forward to him leading the charge on these projects. There are a number of great opportunities in the market at the moment, particularly with the increased interest in ownership of football assets by US investors and celebrity interest in taking advantage of social and other media opportunities.

Bircham’s responsibilities will also include spearheading initiatives for new content creation, such as TV and streaming services, and integrating immersive tech experiences. His extensive network and business acumen in football are seen as key to achieving’s strategic objectives. aims to establish itself as a premier destination for sports entertainment with a focus on interactive and engaging content., its parent company, is a technology firm that revolutionizes the way lottery games are played, offering mobile and online platforms for legal lottery game purchases.

The information in this article is based on a press release.

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