BOSTON (AP) – Actor Sacha Baron Cohen has sued a Massachusetts cannabis dispensary for allegedly using a picture of his character Borat on a billboard without his permission, according to documents filed in the U.S. District Court filed in Boston. The billboard for Somerset-based Solar Therapeutics Inc. showed Baron Cohen, who presented himself as Borat with two thumbs up and the words “It’s nice!” – one of Borat’s catchphrases.

“By using the billboards, the defendants falsely conveyed to the public that Mr. Baron Cohen endorsed their products and is related to their business,” the lawsuit filed on Monday said. “On the contrary, Mr. Baron Cohen has never used cannabis in his life. He would never take part in an advertising campaign for cannabis, at no cost. “

The billboard along a Massachusetts freeway was taken down in April, three days after Baron Cohen’s attorneys filed a cease-and-desist order to the pharmacy.

“Mr. Baron Cohen is very protective of his image and personality as well as that of his characters. Mr. Baron Cohen is very careful about the way he uses his personality and characters to interact with his fans and the public,” said it in the complaint.

Baron Cohen and his California-based company Please You Can Touch LLC are seeking $ 9 million in damages. No Solar Therapeutics Inc. attorney was listed on the court records. Email and phone requests for comments were left with the company on Tuesday.

Paris Hilton and Netflix have a new cooking show. “Cooking With Paris” will star Hilton in a leading role that, according to the streaming service, will not be a standard culinary program.

“She’s not a trained cook and she doesn’t even try,” Netflix said in a show announcement on Monday about Hilton. “With the help of her celebrity friends, she navigates to new ingredients, new recipes and exotic kitchen appliances.”

The six-part series premieres on Netflix on August 4th with a promo for the show that promises “easy recipes from the Paris Hilton kitchen”.

“The secret is out,” tweeted Hilton on Monday. “I can’t wait for my new show with @Netflix.”

Hilton, 40, is the newest celebrity to lead a cooking show, others include Amy Schumer, who has a series on Food Network, and Selena Gomez, who is hosting a show on HBO Max. Schumer and Gomez both started their shows last year. It’s also the latest project from Hilton, a hotel heiress who starred in the reality series “The Simple Life” and has worked as both a singer and a DJ in the music field.

– New York Daily News (TNS)

Copyright 2021 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed in any way without permission.