By Laurie Baratti, TravelPulse

A new market research study from shows that more Americans are prioritizing live entertainment and ticketed events such as sports competitions, music concerts and theater productions.

Allianz Partners USA’s 15th annual Vacation Confidence Index survey found that nearly two-thirds of Americans plan to attend one ticketed event this year, while one-fifth expect to attend three or more such events.

The leading travel and ticket insurance company’s latest research found that 63 percent of Americans surveyed plan to attend at least one ticketed event in 2023, an increase of three percentage points from last year and eight points from 2021, reflecting continued interest US audience at this event indicates participation in live events. Respondents who plan to attend at least three such in-person events made up 20 percent of the surveyed group, the same percentage as last year but an increase of three percentage points compared to 2021.

When it comes to the types of ticketed events they would like to attend, more than half (55 percent) said they would attend a live concert, festival or performing arts event, a number that exceeds two Percent higher than in 2022. 46 percent of respondents will now cheer on their favorite team at sporting events, which is the same proportion as last year, but an increase of three points compared to 2021.

The youngest adults in the U.S. (ages 18 to 34) are most interested in live entertainment events: 78 percent plan to attend at least one ticketed event in 2023 – an increase of two percentage points from last year. The survey found that older age is associated with a decline in attendance: 67 percent of 35- to 54-year-olds buy tickets to live events, and Americans over 55 are almost evenly split in their interest in attending live events . In this age group, 48 percent of respondents said they planned to attend a live event this year, an increase of three percentage points compared to last year.

“Travel and entertainment go hand in hand and fans are excited to see their favorite artists and sports teams return to the stage and field,” Daniel Durazo, director of external communications at Allianz Partners USA, said in a statement.

“However, if the show does not go ahead as planned due to an unexpected covered illness or other covered reason, event ticket insurance can help ensure ticket buyers do not lose their investment if they are unable to make it to their event.”

Some agencies, such as Allianz, offer a protection product that can reimburse up to 100 percent of the ticket cost up to a certain amount if insured customers are injured due to insured circumstances, such as: B. an unexpected illness or not being able to attend your event or loss of career.

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