When you work as a professional real estate agent in the Greater Boston area, you have unlimited income and earning potential. There are very few industries left in America that offer you the opportunity to make six figures in your first year on the job without any prior experience. Many of the skills you need are often intangible life skills such as professionalism, kindness, attention to detail, prompt service, and knowledge of your product. Even with high interest rates and low inventory, agents can be successful and build an incredible life if they have the right training, attitude, and advanced technology platform. Whether our economy is in recession or experiencing rapid GDP growth, you can always make money in real estate if you have the right skills.
If you want to get into the real estate industry, you need to get a license.
Don’t be alarmed or scared about passing the Massachusetts real estate exam. Many people pass it on their first try with just a few evenings of focused study. You probably know a lot more about real estate than you think. You may also have many previous “real-world” professional skills that are easily transferable and lead to quick success. Over the years, our team has realized that some of our most successful agents come from other industries that have nothing to do with real estate at all. We have identified patterns of success that we would like to share with you.
An honest self-assessment is a good start to understanding whether you could be a great real estate agent. Do you have the customer service skills you need to make your customers want to stay with you and do business? It’s your first test on the way to becoming a real estate agent! You need to market yourself not only to future clients, but also to your future agent. They want to see how you present yourself in an interview. Can you call and connect with people? Are you a good listener? Are you able to memorize real-time facts and figures in the market? Can you multitask and manage your time well? All of this will help you become a highly successful real estate agent in Boston.
So let’s look at some (but not all) of the jobs that will give you transferable skills to become a real estate agent in Boston.
Bartenders in the Greater Boston area tend to make fantastic real estate agents because they have experience providing exceptional customer service. For any successful real estate agent in Boston, using your people skills is a huge plus. There will inevitably be challenges when it comes to sales and rental agreements.
Bartenders and real estate agents are similar in that they typically require odd hours to maximize their income. However, the real estate industry is a much more independent career path. You can put together offers and process sales proposals at night or early in the morning. Basically whenever you’re not pitching or looking for new business. You most likely want to work in an office with advanced technology that generates a large number of leads for you. Think of a reputable real estate company with lots of leads as a bar full of high-paying customers. You will give a lot more “tips” when people come to a full “real estate bar.” Bartenders tip the most on nights when the bar is full, and companies with the most web traffic and leads always deliver the best commissions.
Additionally, bartenders have experience working in a fast-paced environment. If you’re looking to get into real estate, it never hurts to work in a busy office with an incredible lead system right from the start. When you’re in the right office, you’re constantly on the move meeting clients, viewing properties, getting keys, and requesting more inventory. If you want to get into the real estate industry as a bartender, ask how many leads flow into a real estate office every day. Ask about their lead generation and technology package. Details are important. Some real estate agencies don’t offer marketing support and recommend that you simply call expired offers for hours a day. The burnout from calling expired offers is very high. Having enough leads through inbound calls is almost always the better way.
Car salespeople have a background in sales and often work with a small base salary and much lower commissions. Car salespeople often move from dealer to dealer based on popular car models and incentives. In some years the car business can be lucrative, in others it can be very poor. In many ways, the automotive industry is similar to the real estate industry – you probably want to work with the people who have the largest inventory and offer the best products. Look for real estate agencies with the most comprehensive web and social media presence. Many car sellers now view real estate as a way to make a lot more money and not have to worry about supply chain disruption issues.
Good car salespeople have good listening skills. They make their customers feel comfortable and ensure that their needs are addressed. To be a successful real estate agent in Boston, you need to listen to your clients’ wants and preferences. It goes a long way in building credibility and relationships with potential customers. Car salespeople also must rely on their interpersonal skills to make customers feel welcome and confident in their purchasing decisions. By recognizing the independent research consumers have already conducted, car sellers can simultaneously build trust and bring customers closer to the point of purchase. The same applies to real estate sales. We have seen a lot of people coming from the automotive industry and making a huge income from real estate. What we’ve also noticed is that many people in car sales like the fact that they can make six-figure commissions much more easily than in the automotive industry.
Drivers – from taxis to rideshare drivers – typically also make great real estate agents in Boston. Dealing with the public, especially in stressful situations, requires some patience. Customers may be upset about things outside of your control, such as traffic. Successful drivers are able to handle all of this. This is a skill you will definitely need as a real estate agent in Boston. When clients are in the middle of a real estate transaction, they are understandably often under a lot of stress. Agents need to be aware of this and respond with patience and kindness to put their clients at ease.
Drivers are also familiar with driving their customers around the city and know the best routes during rush hour. Not only will this help you save time when taking your clients on tours, but it will also help you understand the nuances between neighborhoods. Customers often have questions about price differences, parking options, bar/restaurant/grocery store accessibility, and more. Taxi or rideshare drivers can probably easily help with these questions since they are already familiar with the city’s diverse neighborhoods!
After all, rideshare and taxi drivers are used to working in their free time. They create their own schedules to maximize their income. Real estate agents must do the same. Doing the right thing at the right time is a crucial part of agent success.
It’s time to become a real estate agent in Boston
Since all of these roles are customer-facing tasks, customer service skills are essential, as we have mentioned throughout the article. However, there are many other skills a real estate agent can use to become even richer financially. For example, being analytical and able to identify trends in the Boston market and specific neighborhoods will certainly give an agent an advantage. New real estate agents should be motivated, hard-working, willing to learn, and enjoy working with people. Does that sound like you? Then submit your CV here and speak to one of our experienced managers about how you can take the first step towards a successful real estate career.
Publication date: November 20, 2023
Demetrios Salpoglou is CEO of bostonpads.com, an information and technology-based services company that provides state-of-the-art resources to real estate companies. Demetrios has developed over 90 real estate-related websites and owns hundreds of domain names. Demetrios also owns and operates six leading real estate offices with over 140 agents.
Demetrios has assembled the largest apartment leasing team in the Greater Boston area and is responsible for brokering more apartment rentals than anyone else in New England – over 120,000 people have found housing through his services. Demetrios is an enthusiastic real estate developer, top trainer, educator, guest lecturer and motivational speaker.