CNBC to expand sports business coverage

CNBC to expand sports business coverage

CNBC on Tuesday will announce the launch of CNBC Sport, a new coverage area that will be helmed by new and existing CNBC talent, reports Sara Fischer of Axios.

Fischer reports, “This is CNBC’s first announcement related to a broader plan to shift its editorial and business focus to cross-platform verticals led by subject-matter experts.

“The company is expected to make more announcements about other topic areas soon.

“The big picture: The idea is to give sports business executives insights and reporting about sports similar to the data and analysis CNBC provides to financial professionals, CNBC President KC Sullivan said in a statement.

“CNBC has hired sports valuation expert Michael Ozanian from Forbes to serve as senior sports reporter.”

Read more here.

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