“We are extremely excited to become part of the Cloudmellow family. The synergies between the companies are significant, including the depth of talent and digital expertise that will now, coupled with the creative firepower of Primary360, benefit clients.” says John Schroeder, Principal of Primary360.
July 06, 2022
(BUSINESS WIRE) — Cloudmellow, a full-service technology and digital marketing firm, today announced it has acquired Primary360, a real estate branding and marketing firm based in Boston, Massachusetts.
This acquisition increases Cloudmellow’s workforce to over 100 like-minded marketing and technology executives. Primary360 started more than thirty years ago as Primary Design with a passion for creative marketing. Primary360 has an extensive client portfolio and serves more than 30 recognized multifamily real estate brands across the United States. Primary360 will continue to focus on serving its customers while enhancing service offerings aligned with the Cloudmellow ecosystem. Financial terms of the deal were not disclosed.
Shreyans Jain and Vijay Konda, the founders of Cloudmellow stated, “Cloudmellow will only enhance what Primary360 offers. With our combined breadth of services, John Schroeder brings a wealth of knowledge to our leadership team along with the talent he has developed. We look forward to continuing to provide ideas, strategies and resources to our customers. This is a great partnership and both companies gain additional leadership and teams.”
Cloudmellow has experienced rapid growth over the past 3 years. In 2020, the company acquired Media Mix, a 10-year-old marketing company based in Jacksonville, Florida. The previous owner, Natalie Dunlap, is now a partner and senior vice president of sales and marketing. “Together we will all combine our experience, results-driven teams and integrate the best of data and analytics, SEO, reputation management, creativity and content to create campaigns that will be the first to know what’s next in the digital age.”
The transformative acquisition will further fuel Cloudmellow’s creative firepower and expand its capabilities in direct-to-consumer (DTC), direct-to-provider (DTP), and business-to-business (B2B) marketing, which are rapidly expanding to support the changing needs of real estate, hospitality, storage, senior living and healthcare. Primary360 provides a differentiated method for fundamentally understanding a property’s brand audience, ultimately reducing rental time while delivering thought-provoking messages and a comprehensive suite of bold creative content capabilities. Together, Cloudmellow and Primary360 are committed to breaking down walls between the disciplines of advertising, marketing, communications and education to ensure a fully connected, inspiring and meaningful experience for clients and their clients.
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