Better Choice Company (BTTR) Announces Usage of Augmented Reality (AR) and Artificial Intelligence (AI) Tools to Enhance Consumer Experience and Drive Business Growth

Better Choice Company (BTTR) (“Better Choice” or “the Company”), a pet health and wellness company, today announced usage of Augmented Reality (AR) and Artificial Intelligence (AI) technology to revolutionize how consumers interact with its products.

Through the integration of cutting-edge AR technology, Halo Pet Food offers an immersive and interactive experience that serves as an extension of its dedicated sales force. Pet Parents can now easily compare their current pet foods to Halo’s superior offerings, directly contact customer service, watch informative videos about Halo’s nutritious food options, and even access exclusive retail coupons, all within the augmented reality environment.

To access this exciting, augmented reality journey with Halo, interested individuals can simply scan the provided QR code or visit This innovative approach allows pet owners to make informed decisions about their pets’ nutrition while enjoying a seamless and engaging user interface.

In addition to augmented reality, Halo Pet Food is leveraging the power of AI through OpenAI’s ChatGPT language model. By utilizing AI tools, Halo is able to create highly personalized marketing content that resonate with its target audience. These messages are further validated through rigorous media tests, as well as crowdsourcing research tools, ensuring maximum return on investment (ROI) in both acquisition and retention efforts for the Halo brand.

“Our commitment to innovation and customer satisfaction has driven us to explore new frontiers in technology,” said Mike Young, Chairman of Better Choice Company. “By integrating augmented reality and artificial intelligence into our marketing and sales efforts, we are able to tell our brand and product story through a unique and immersive experience for our customers. We believe that this technology will deepen our connection with our consumers and drive business growth.”

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